Arizona Advanced Imaging - Growth Proposal

Engagement Overview

Client Arizona Advanced Imaging, Scottsdale, Arizona

Service Provider Andrew Rapley, Strategic Growth Consultant

Primary Contacts Sean Zahniser (CEO) & Gunnar Perales (Director of Sales & Marketing)

This Scope of Work outlines a strategic partnership between Arizona Advanced Imaging and Andrew Rapley for comprehensive digital growth, operational excellence, and business development services. The engagement is designed to drive measurable revenue growth through integrated digital marketing, operational optimization, and strategic business development across multiple market segments.

Engagement Terms

Initial Engagement Period 3 months

Renewal Structure Automatic 12-month renewal unless written notice given 2 weeks prior to term end

On-Site Presence 1 week per month recommended; 2 weeks if necessary and agreed upon

Deliverables & Services

A. Digital Growth & Marketing

Strategic Foundation

Comprehensive Digital Audit

Website analysis and performance assessment
Social media presence and engagement review
Google Ads and paid advertising audit
Google Business Profile optimization
Analytics review and tracking implementation
CRM integration assessment

Competitive & Market Analysis

Detailed analysis of local and regional imaging center competitors
Competitor digital strategies and online presence
Referral partner assessment
Market opportunity identification
Seasonal trends and market timing analysis

Strategic Findings Report

Comprehensive strategic analysis document
Executive summary with key findings
SWOT analysis with action items
ROI projections for initiatives
Executive presentation with Q&A

Advertising & Campaigns

Google Search Ads

Keyword research and selection
Ad copy development
Landing page optimization
Campaign setup and launch
Performance tracking and optimization

Social Media Advertising

Facebook & Instagram campaigns
LinkedIn professional advertising
Audience research and targeting
Ad creative development
Performance optimization

Landing Pages & Website

Custom landing pages for conversion
Mobile-responsive design
Website assessment and fixes
AI scheduling and FAQ bot
Conversion tracking setup

Content & Social Media

Content Creation

Blog posts with SEO optimization
Case studies showcasing outcomes
Internal linking strategy
Content distribution plan

Social Media Management

Posting across all platforms
Rolling content calendar
Community engagement
Monthly analytics reports

Email Marketing

Email platform setup
Welcome series creation
Monthly campaigns
A/B testing and optimization

Operations & Systems

Google Analytics & Search Console

GA4 implementation
Goal tracking setup
Search Console optimization
Performance analysis

Corporate Email Setup

Email accounts for staff
Security configuration
System integration
Staff training

Review Management

Bird Eye system setup
Review collection strategy
Client engagement campaigns
Reputation monitoring

Video & Optimization

Video Production & Editing

Short-form videos (30-60 sec)
Long-form YouTube videos
Patient testimonials
Full post-production

Ongoing Optimization

A/B testing
Bid adjustments
Audience refinement
Conversion optimization

Performance Reporting

Weekly optimization reports
Monthly performance reports
Strategy recommendations
3-month analysis

B. Operational Excellence OPTIONAL

                Note: Standard Operating Procedures will be developed for the operational side of the business as requested by the Director of Operations and anywhere else in the business that needs center operations documentation.
            

C. Business Development (sondesertmotors.com) OPTIONAL

                Note: Website optimization, sales strategy, and lead generation services for sondesertmotors.com are available as optional add-on services.
            

3 Month Implementation Timeline

Core Deliverables (3 Months+)

During the 3-month engagement period, the following deliverables will be executed:

Phase 1

Strategic Foundation & Setup

Digital audit, competitive analysis, strategic findings report, and executive presentation

Phase 2

Campaign Launch

Google Ads, social media campaigns, landing pages, email marketing, and content creation

Phase 3

Growth & Optimization

Weekly optimization, monthly reporting, relationship development, and performance analysis

Investment & Pricing

Engagement Structure

Monthly Investment TBD (To Be Determined Based On Scope)

Engagement Period Initial 3 months term with 12-month renewal

Advertising Budget TBD (To Be Determined Based On Budget)

Payment Terms

Invoices are issued on the anniversary date of contract signature. Payment is due within 5 days of the invoice due date.

Example: If contract is signed on February 15th: Month 1 Invoice issued February 15th (due by February 20th)

Key Terms & Conditions

Engagement Term & Renewal

Initial Period

3 months from contract signing
Comprehensive deliverables execution
Weekly optimization
Monthly reporting

Renewal Process

Automatic 12-month renewal
Unless written notice given 2 weeks prior
Renewal discussion 2 weeks before term end
New pricing negotiated as needed

Termination

30 days written notice after initial 3 months
Material breach: 30 days notice + opportunity to cure
Transition support provided

Business Travel & Expenses

All business travel expenses related to this engagement are covered by the Client as required by the needs of the company, including:

Airfare: Economy class flights to Phoenix, Houston, or other markets
Accommodation: As provided by Client
Ground Transportation: Company vehicles, rental cars, rideshare, taxis, and parking
Approval Process: Service Provider notifies Client of travel needs; Client approves within 3 business days
Reimbursement: Itemized receipts submitted within 7 days; reimbursement within 7 days of receipt, or company card with approved expenses

Intellectual Property & Confidentiality

All work product, strategies, databases, software, and materials created during this engagement become the exclusive property of the Client upon creation. Service Provider retains the right to use general methodologies and approaches in future engagements, but specific Client data and work product remain confidential and the exclusive property of the Client.

Download Full Scope of Work (PDF)